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Guidelines Regarding Trademark Name Registration

The Trade Marks Act, 1999 lay down the law relating to registration of Trademark, validity, infringement, etc. Section 9 of the Act lays down the absolute grounds for refusal of Trademark Registration.

Distinctiveness of Trademark

A Trademark must be unique and must not contain any names, surnames, glorifying words, invented or arbitrary words. The Trademark should not be deceptively similar or resembling any existing Trademark.

Non-Descriptive Word

A Trademark can be a word other than any invented word, whether already existing or newly coined. If the mark is descriptive of the characteristics of the goods and services, the Trademark Registrar would refuse it.

Legally Acceptable Trademark

A Trademark name, logo, word or slogan must not violate the Emblems and Names (Prevention of Improper Use) Act, 1950. The Trademark must not be offensive to any section of people i.e. any ethnic group, religion, gender or heredity.

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