SC gives nod to new outdoor advertisement policy in Delhi
By Team Legistify / 2017-08-05

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The Supreme Court today accepted the environment pollution authority’s new outdoor advertisemenmt policy aimed at curbing illegal hoardings and giving Delhi an aesthetic look while ensuring safety of road commuters.

A bench of Justices M B Lokur and Deepak Gupta directed expeditious implementation of the new policy framed by the Environment Pollution (Prevention and Control) Authority (EPCA) which has put a ban on advertisements which distracted road commuters by promoting “nudity, racism, drugs, cruelty to animals or any kind of violence”.

It also noted the submissions of the amicus curiae, who assisted the court, that the hoardings on railway bridges, flyovers and foot-over-bridges should be handled with utmost care and all efforts must be made to avoid visual clutter and ensure safety of the people as well as aesthetics.

With regard to the objections raised by Delhi Outdoor Advertisers Association to the policy, the bench allowed them to make a representation to the authorities concerned.

The court accepted the EPCA’s report which said that the city must have an approved policy for outdoor advertisements as lack of such a policy or the lack of clarity led to huge irregularities and loss of revenue for the municipal agencies and caused problems of safety in the city.

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