Utterly litigious? Tulzapurkar, Khaitan & Co win for Kwality Wall’s in Amul ice-cream ad plaint
By Team Legistify / 2017-06-18

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The Bombay High Court yesterday held that an Amul advertisement depicting the difference between ice-cream and frozen desserts amounted to slander of goods.

Earlier this year, Kwality Wall’s had filed a plaint in the High Court claiming that an advertisement put out by Amul sought to mislead consumers by stating that all frozen desserts contain Vanaspati, an ingredient proven to be unhealthy. The judgment was reserved on April 28 this year.

Senior Advocate Virag Tulzapurkar argued for Kwality Wall’s. He was briefed by Dr. Birender Saraf and a team from Khaitan & Co. comprising Associate Partner Nishad Nadkarni, Vivek Ayyagari and Nupur Pandit.

On the other side, Senior Advocate Ravi Kadam appeared for Amul. He was assisted by Ashish Kamat and Pranit Nanvati, along with Khaitan Legal Associates Partner Vishal Maheshwari and Associates Surabhi Singh and Bankim Gangar.

In the advertisement, a girl is rewarded with ice-cream after a trip to the dentist. The voiceover suggests that she be given ‘real ice-cream’ which contains milk fat, as opposed to frozen desserts which contain Vanaspati.

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