Trai's Action Against Republic Tv Leads To Decreased Viewership
By Team Legistify / 2017-06-16

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The Telecom Regulatory Authority of India (TRAI) recently issued a mandate condemning the use of multiple LCNs (logical channel numbers) to boost TV ratings.

Republic TV, after having launched on May 6 had garnered (unrealistically) high viewership in its first week, a matter which was picked up by the News Broadcasters Association (NBA) immediately.

The mandate, issued on May 31, has (presumably) been issued following a letter written by the NBA to the TRAI alleging that Republic TV, is listing itself across multiple genres in cable distributors’ programme guide.

As per the extant regulatory framework, every broadcaster (such as the Republic) is required to declare the genre of its channel and such genre could be either ‘News and Current Affairs’ or it may fall under any of the other categories (such as ‘Music’)  which can be viewed on any multi system operator (MSO). It is a duty of the MSO to ensure that all the channels falling in a particular genre appear in its network’s Electronic Program Guide (EPG) under that genre.

However, Republic was, ‘for reasons best known’, registered by several MSOs under different genres in their EPG giving it larger viewership.

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