What is a trademark?

A trademark in India (popularly known as brand name) in layman’s language is a visual symbol which may be a word signature, name, device, label, numerals or combination of colours used by one undertaking on goods or services or other articles of commerce to distinguish it from other similar goods or services originating from a different undertaking. You can get your trademark registered online with just a few clicks.

Trademark can be a word and it should be easy to speak, spell and remember. The best trademarks are invented words or coined words or unique geometrical designs. Avoid selection of a geographical name, common personal name or surname. No one can have a monopoly right on it. Also avoid adopting laudatory word or words that describe the quality of goods (such as best, perfect, super etc.) It is advisable to conduct a market survey to ascertain if the same/similar mark is used in the market.


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