Trademark and the Sports World
By Team Legistify / 2016-05-31
As you stand in line to enter the stadium, you may realize that many of the world’s most-famous playing grounds now bear the names and brands of their sponsors, as well as team names and logos. This kind of branding is aided by the International Trademark registering system administered by the World Intellectual Property Organization (WIPO).

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It’s early evening and you’re heading toward the gates with thousands of other sports fans to cheer on professional athletes competing at the highest level. Whether it’s Yankee Stadium in New York, Etihad in Manchester , Eden Garden in Kolkata or the site of any other major sporting event, throngs of ardent fans are decked out in the jerseys, caps and scarves of their club.

Before kick-off or the opening pitch, this type of team branding and merchandising is just one example of how the global Intellectual Property (IP) system supports athletics around the world. Sport creates communities of players and fans alike and it’s also a $300 billion-plus economic engine that provides jobs around the world.

Trade Marks in Action for Jersey, Branded Grounds

As you stand in line to enter the stadium, you may realize that many of the world’s most-famous playing grounds now bear the names and brands of their sponsors, as well as team names and logos. This kind of branding is aided by the International Trademark registering system administered by the World Intellectual Property Organization (WIPO). WIPO is a Geneva-based specialized agency of the United Nations that promotes innovation and creativity for the economic, social and cultural development of all countries, through a balanced and effective international IP system.

Brand owners seek to control their trademarks such as logos or jingles, which act as the cognitive touchpoints for their customers. In sports, as in all areas of business, trademark-protected material represents special qualities that attract fans, which in turn generates the income for companies to make investments in new talent or better infrastructure. Talk to the best IPR lawyers in India to know more.

As you stand in line to enter the stadium, you may realize that many of the world’s most-famous playing grounds now bear the names and brands of their sponsors, as well as team names and logos. This kind of branding is aided by the International Trademark registering system administered by the World Intellectual Property Organization (WIPO).

Have a Legal Issue?

Get connected to the Best Lawyers and Chartered Accountants Near You!


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