Procedure for Trademark Registration
By Advocate Atit Jain / 2016-10-04
Sometimes, merely protecting your brand is just not enough. Sometimes what is paramount for a business or a startup is to avoid litigation risks by all means. Adopting a new logo, or slogan or name has never really been riskier than what it is today. This why you need to understand the process of registering a trademark in India.

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Virtually every business has a trademark, whether you know it or not. The trademark is your brand, whether it is your product name or business name or maybe even both! We live in a product-oriented society where all brands are fiercely competing against each other. The value of brands has increased exponentially in the last few decades. Hence today, it is more important than ever that companies of all sizes protect their brand. Sometimes, merely protecting your brand is just not enough. Sometimes what is paramount for a business or a startup is to avoid litigation risks by all means. Adopting a new logo, or slogan or name has never really been riskier than what it is today. This why you need to understand the process of registering a trademark.

While getting your trademark registered seems like a good option, to protect the goodwill of your business in the long-run, a lot of people are wary about the amount of money they would have to spend on the registration process. While the total amount might seem a little high, the breakup of the trademark registration cost will rationalize the expenditure.

Who can apply for Trademark?

Any person which can be individual, company, proprietor or legal entity claiming to be the owner of the trademark can apply. The application for Trademark can be filed within few days and you can start using “TM” symbol. And the time required for trademark registry to complete formalities is 18 to 24 months. You may use the ® (Registered symbol) next to your trademark once your trademark is registered and registration certificate is issued. Once registered a trademark is valid for 10 years from the date of filing, which can be renewed time to time.

Process of Trademark Registration in brief

Sometimes, merely protecting your brand is just not enough. Sometimes what is paramount for a business or a startup is to avoid litigation risks by all means. Adopting a new logo, or slogan or name has never really been riskier than what it is today. This why you need to understand the process of registering a trademark in India.

Have a Legal Issue?

Get connected to the Best Lawyers and Chartered Accountants Near You!


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