The first rule is that the whole of the statement complained of must be read and not only a part or parts of it.The second is that words are to be taken in the sense of their natural and ordinary meaning. The Court must have regard to what the words would convey to the ordinary man.Defamation is the communication of a false statement that harms the reputation of an individual person, business, product,group, government, religion, or nation.A mans reputation is his property. It is a jus in rem, a right good against all the world. IPC 498a libel comes under libel(written) and when published in newspapers. It is of permanent form and criminal in nature. Cause of action arises when statement or complaint is (i) false, (ii) in writing; (iii) defamatory; and (iv) published.